Born this time around in an alligator pit in north Florida, Eagle Johnson crawled his way out and rode a stolen buffalo to the land of Memphis. After being fired from almost every job he ever had and getting a bit of soul seasoning along the way, he landed in Nashville, where he continued his eternal work as a mad scientist in the field of recording artistry and songwriting.

In the lab he formed the studio band Clean Machine with some new and old mates he bumped into along the way. After releasing several independent records, an in-depth analysis of the current state of the music streaming industry began. It was determined that the problem with music streaming wasn't music streaming itself, but the per-stream royalty system. Through rigorous cosmic science, the councilmanes decided the best solution was a music streaming service that pays based on percentage of listening time.

Thus Juniper was born: a fair-trade music streaming service. This is the way.